Description
Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.
The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:
- Create packaging that makes your chief of sales high-five your chief of product
- Pick pricing metrics that drive demand and expansion
- Tap into every part of your customers' budget
- Validate new pricing before launch and migrate old customers
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business-whether you're a startup, prerevenue venture, or an established market leader.
Author: Ulrik Lehrskov-Schmidt
Publisher: Houndstooth Press
Published: 04/25/2023
Pages: 296
Binding Type: Paperback
Weight: 0.83lbs
Size: 8.50h x 5.50w x 0.67d
ISBN13: 9781544536316
ISBN10: 1544536313
BISAC Categories:
- Business & Economics | Sales & Selling | General
- Business & Economics | Development | Business Development
- Business & Economics | Marketing | General
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