The Public Relations Firm

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm.

Author: Stacey Smith
Publisher: Business Expert Press
Published: 01/12/2015
Pages: 111
Binding Type: Paperback
Weight: 0.40lbs
Size: 9.00h x 6.00w x 0.27d
ISBN13: 9781606496640
ISBN10: 1606496646
BISAC Categories:
- Business & Economics | Public Relations

About the Author
Stacey Smith, APR, Fellow PRSA is a senior counsel and partner at Jackson Jackson & Wagner, a behavioral public relations and management consulting firm. With over 30 years of experience with an extensive range of clients, she specializes in assisting organizations in building strategic and trustworthy relationships with stakeholders. Smith coauthored Public Relations Practices, Managerial Case Studies and Problems and was also a contributing editor and writer for pr reporter from 1981-2002. She lectures frequently before management and public relations groups and has served as adjunct faculty at Antioch University, New England College and the University of New Hampshire.