The Purpose Advantage: How to Unlock New Ways of Doing Business

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.

Author: Jeff Fromm
Publisher: Vicara Books
Published: 09/17/2019
Pages: 145
Binding Type: Paperback
Weight: 0.80lbs
Size: 8.90h x 6.00w x 0.70d
ISBN13: 9781940858999
ISBN10: 1940858992
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
- Business & Economics | Consumer Behavior | General