The Seven Principles of Digital Business Strategy

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today's digital economy.

Author: Niall McKeown, Mark Durkin
Publisher: Business Expert Press
Published: 10/04/2017
Pages: 158
Binding Type: Paperback
Weight: 0.49lbs
Size: 9.00h x 6.00w x 0.34d
ISBN13: 9781631570339
ISBN10: 1631570331
BISAC Categories:
- Business & Economics | Advertising & Promotion

About the Author
Niall McKeown is the founder and CEO of ionology and visiting professor at Ulster University. He is an entrepreneur, YouTube enthusiast, aspiring troublemaker, and unconventional physics geek. He has experienced the nasty effects of disruption and is passionately committed to helping other business leaders avoid the same fate. The seven principles of digital business strategy is the antidote he has been applying successfully to hundreds of organizations since 1999.