The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales.

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Author: Dan S. Kennedy
Publisher: Adams Media Corporation
Published: 02/14/2011
Pages: 240
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.30h x 5.50w x 0.70d
ISBN13: 9781440511417
ISBN10: 1440511411
BISAC Categories:
- Business & Economics | Business Writing
- Business & Economics | Sales & Selling | Management
- Business & Economics | Careers | General

About the Author
Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.