Description
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
- multiply the effectiveness of your advertising
- understand the tug-of-war between intellect and emotion
- create totally new concepts from combinations of old ones
- focus your advertising, your business, and your life.
Author: Roy H. Williams
Publisher: Bard Press (TX)
Published: 06/02/1998
Pages: 244
Binding Type: Paperback
Weight: 0.95lbs
Size: 9.92h x 7.17w x 0.79d
ISBN13: 9781885167293
ISBN10: 1885167296
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General