Description
Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.
Author: Terry O'Reilly
Publisher: Chicago Review Press
Published: 09/04/2018
Pages: 320
Binding Type: Paperback
Weight: 1.05lbs
Size: 8.90h x 6.00w x 0.70d
ISBN13: 9781641600149
ISBN10: 1641600144
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General
- Business & Economics | Industries | Media & Communications
Author: Terry O'Reilly
Publisher: Chicago Review Press
Published: 09/04/2018
Pages: 320
Binding Type: Paperback
Weight: 1.05lbs
Size: 8.90h x 6.00w x 0.70d
ISBN13: 9781641600149
ISBN10: 1641600144
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General
- Business & Economics | Industries | Media & Communications
About the Author
Terry O'Reilly is a phenomenon in the world of advertising and marketing. He is a practicing ad man whose current weekly half-hour show, Under the Influence, airs on the CBC network, Sirius, and WBEZ Chicago, and via podcast.