True: A Technique For Finding Insights. Paperback True. a Technique for Finding Insights.
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True: A Technique For Finding Insights. Paperback True. a Technique for Finding Insights.

True: A Technique For Finding Insights.

True. a Technique for Finding Insights.
Price:
$18.75

Description

Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources & Resources

Author: Martin Gjerløff
Publisher: True. a Technique for Finding Insights.
Published: 08/04/2020
Pages: 102
Binding Type: Paperback
Weight: 0.24lbs
Size: 8.00h x 5.00w x 0.21d
ISBN13: 9788797189931
ISBN10: 8797189936
BISAC Categories:
- Business & Economics | Advertising & Promotion

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