Ultimate Guide to Platform Building


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Description

Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune.

Author: Wendy Keller
Publisher: Entrepreneur Press
Published: 11/15/2016
Pages: 202
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.90h x 7.90w x 0.50d
ISBN13: 9781599185989
ISBN10: 1599185989
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General
- Business & Economics | Small Business | General

About the Author
Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire, the Knight-Ridder newspaper chain, as managing editor of Dateline magazine, and as associate publisher of Los Angeles' then-second-largest Spanish language weekly, La Gaceta. She works with authors, speakers and business experts to help them build and promote their brands. She founded Keller Media, Inc. in 1989.