Description
Part 1: UX Principles.-
Chapter 1: UX Is Unavoidable.-
Chapter 2: You Are Not the User.-
Chapter 3: You Compete with Everything.-
Chapter 4: The User Is on a Journey.-
Chapter 5: Keep It Simple.-
Chapter 6: Users Collect Experiences.-
Chapter 7: Speak the User's Language.-
Chapter 8: Favor the Familiar.-
Chapter 9: Stability, Reliability, and Security.-
Chapter 10: Speed.-
Chapter 11: Usefulness.-
Chapter 12: The Lives in Front of Interfaces.-
Part 2: Being Human.-
Chapter 13: Perception.-
Chapter 14: Attention.-
Chapter 15: Flow.-
Chapter 16: Laziness.-
Chapter 17: Memory.-
Chapter 18: Rationalization.-
Chapter 19: Accessibility.-
Chapter 20: Storytelling.-
Part 3: Persuasion.-
Chapter 21: Empathy.-
Chapter 22: Authority.-
Chapter 23: Motivation.-
Chapter 24: Relevancy.-
Chapter 25: Reciprocity.-
Chapter 26: Product.-
Chapter 27: Price.-
Chapter 28: Promotion.-
Chapter 29: Place.-
Part 4: Process.-
Chapter 30: Waterfall, Agile, and Lean.-
Chapter 31: Problem Statements.-
Chapter 32: The Three Searches.-
Chapter 33: Quantitative Research.-
Chapter 34: Calculator Research.-
Chapter 35: Qualitative Research.-
Chapter 36: Reconciliation.-
Chapter 37: Documentation.-
Chapter 38: Personas.-
Chapter 39: Journey Mapping.-
Chapter 40: Knowledge Mapping.-
Chapter 41: Kano Modeling.-
Chapter 42: Heuristic Review.-
Chapter 43: User Testing.-
Chapter 44: Evaluation.-
Chapter 45: Conclusion.-
Appendix A. Resources for Further Reading.-
Author: Edward Stull
Publisher: Apress
Published: 09/12/2018
Pages: 349
Binding Type: Paperback
Weight: 1.12lbs
Size: 9.21h x 6.14w x 0.75d
ISBN13: 9781484238103
ISBN10: 1484238109
BISAC Categories:
- Computers | User Interfaces
- Technology & Engineering | Industrial Design | Product
- Computers | Social Aspects
About the Author
Edward Stull is a designer and researcher in Columbus, Ohio, USA. He helps teams work through user experience (UX) challenges ranging from product design to digital marketing. Over his 20-year-long career, he has assisted numerous international brands, national banks, and state healthcare exchanges. He thinks a lot about how people understand, practice, and sell UX.