Description
If you think "viral marketing" only refers to making videos or memes to get shares on social media, there's a reason you've found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you'll need on your journey toward becoming a viral hero for your business.
Author: Travis Steffen
Publisher: Indigo River
Published: 09/01/2019
Pages: 428
Binding Type: Paperback
Weight: 1.25lbs
Size: 9.00h x 6.00w x 0.87d
ISBN13: 9781948080958
ISBN10: 1948080958
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Entrepreneurship
- Business & Economics | Production & Operations Management