Web Content: A Writer's Guide

The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you're an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you'll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre-ads, articles, blogs, email blasts, newsletters, social media, or websites-must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful "how to" guides covering the most commonly used genres.

Author: Janet Mizrahi
Publisher: Business Expert Press
Published: 08/28/2013
Pages: 118
Binding Type: Paperback
Weight: 0.38lbs
Size: 9.00h x 6.00w x 0.25d
ISBN13: 9781606496602
ISBN10: 1606496603
BISAC Categories:
- Business & Economics | Business Communication | General
- Computers | Artificial Intelligence | General

About the Author
Janet Mizrahi is a continuing lecturer in the writing program at the University of California, Santa Barbara. Her teaching focus is professional writing for business, public relations, marketing, and journalism. Prior to her academic career, Ms. Mizrahi worked in corporate communications and wrote strategic and operating plans, capital appropriations requests, and special projects. As a marketing communications writer, she has worked in a variety of industries and has produced all types of business and marketing communications. Ms. Mizrahi also has experience as a journalist at a daily newspaper where she wrote feature articles, a column, book reviews, and magazine pieces. She is the author of Fundamentals of Writing for Marketing and Public Relations and Web Content: A Writer's Guide for Business Expert Press and blogs for BizComBuzz. A regular presenter at the Association of Business Communication, Ms. Mizrahi received her BA from the University of California, Berkeley, and her MA from UCLA.