Why Advertising Fails: And How to Make Yours Succeed

Uncover the secrets of
properly purposed advertising

How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame--company leadership, the format for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit--and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.
Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue--your business depends on it!

Author: Dan S. Kennedy
Publisher: Advantage Media Group
Published: 11/23/2021
Pages: 224
Binding Type: Paperback
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.47d
ISBN13: 9781642253467
ISBN10: 1642253464
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Development | Business Development
- Business & Economics | Marketing | Direct

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