Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This enlightening edition includes new information on:

-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Author: Paco Underhill
Publisher: Simon & Schuster
Published: 12/30/2008
Pages: 320
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.30h x 5.40w x 0.90d
ISBN13: 9781416595243
ISBN10: 1416595244
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | Consumer Behavior | General
- Social Science | Anthropology | Cultural & Social

About the Author
Paco Underhill is the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarkets, convenience store, food, beverage, and restaurant issues in fifty countries. He has written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. He lives in New York City