Windfall: The Booming Business of Global Warming

A fascinating investigation into how people around the globe are cashing in on a warming world

McKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to understand the catastrophe of global warming is to see it through the eyes of those who see it most clearly--as a market opportunity.

Global warming's physical impacts can be separated into three broad categories: melt, drought, and deluge. Funk travels to two dozen countries to profile entrepreneurial people who see in each of these forces a potential windfall.

The melt is a boon for newly arable, mineral-rich regions of the Arctic, such as Greenland--and for the surprising kings of the manmade snow trade, the Israelis. The process of desalination, vital to Israel's survival, can produce a snowlike by-product that alpine countries use to prolong their ski season.

Drought creates opportunities for private firefighters working for insurance companies in California as well as for fund managers backing south Sudanese warlords who control local farmland. As droughts raise food prices globally, there is no more precious asset.

The deluge--the rising seas, surging rivers, and superstorms that will threaten island nations and coastal cities--has been our most distant concern, but after Hurricane Sandy and failure after failure to cut global carbon emissions, it is not so distant. For Dutch architects designing floating cities and American scientists patenting hurricane defenses, the race is on. For low-lying countries like Bangladesh, the coming deluge presents an existential threat.

Funk visits the front lines of the melt, the drought, and the deluge to make a human accounting of the booming business of global warming. By letting climate change continue unchecked, we are choosing to adapt to a warming world. Containing the resulting surge will be big business; some will benefit, but much of the planet will suffer. McKenzie Funk has investigated both sides, and what he has found will shock us all.

To understand how the world is preparing to warm, Windfall follows the money.

Author: McKenzie Funk
Publisher: Penguin Books
Published: 01/27/2015
Pages: 336
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.40h x 5.50w x 0.60d
ISBN13: 9780143126591
ISBN10: 0143126598
BISAC Categories:
- Science | Global Warming & Climate Change
- Business & Economics | Environmental Economics
- Business & Economics | Green Business

About the Author
McKenzie Funk is a journalist whose work has appeared in Harper's, National Geographic, Rolling Stone, GQ, Outside, and The New York Times. A National Magazine Award and Livingston Award finalist and the winner of the Oakes Prize for Environmental Journalism, he was a Knight-Wallace Fellow at the University of Michigan, where he studied economics and systems thinking. He lives in Seattle with his wife and son.