Description
Word of Mouth Marketing: The Comic Book
By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester.
Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.
The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share.
The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing.
With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
Author: Cale Johnson, Andy Sernovitz
Publisher: Pressbox
Published: 08/08/2012
Pages: 76
Binding Type: Paperback
Weight: 0.33lbs
Size: 10.00h x 7.00w x 0.16d
ISBN13: 9780983429029
ISBN10: 0983429022
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Advertising & Promotion
- Business & Economics | Industries | Retailing
About the Author
Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called "Damn, I Wish I'd Thought of That!" (http: //damniwish.com). Learn more about Andy: -- Blog: Damn, I Wish I'd Thought of That! (http: //damniwish.com) -- Book: Word of Mouth Marketing (http: //wordofmouthbook.com) -- WordofMouth.org: Learn Word of Mouth Marketing! (http: //wordofmouth.org) -- SocialMedia.org: For Big Brands (http: //socialmedia.o
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