Description
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace.
Author: Perry Marshall
Publisher: Entrepreneur Press
Published: 08/13/2013
Pages: 230
Binding Type: Paperback
Weight: 0.75lbs
Size: 8.90h x 6.00w x 0.60d
ISBN13: 9781599185057
ISBN10: 1599185059
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Entrepreneurship
- Business & Economics | E-Commerce | Digital Marketing
About the Author
Perry Marshall the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.