Description
The best companies and most successful salespeople live by a three-word mantra--all about them--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the All about Them principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
Author: Bruce Turkel
Publisher: Da Capo Lifelong Books
Published: 09/06/2016
Pages: 312
Binding Type: Hardcover
Weight: 0.95lbs
Size: 8.30h x 5.60w x 1.20d
ISBN13: 9780738219202
ISBN10: 0738219207
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Development | Business Development
- Business & Economics | Personal Success
Author: Bruce Turkel
Publisher: Da Capo Lifelong Books
Published: 09/06/2016
Pages: 312
Binding Type: Hardcover
Weight: 0.95lbs
Size: 8.30h x 5.60w x 1.20d
ISBN13: 9780738219202
ISBN10: 0738219207
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Development | Business Development
- Business & Economics | Personal Success
About the Author
In 1983, Bruce Turkel founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques.