Description
An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks.
Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'. The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred. Drawing upon fascinating case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.Author: Ian MacRae
Publisher: Bloomsbury Business
Published: 01/18/2022
Pages: 288
Binding Type: Hardcover
Weight: 1.30lbs
Size: 9.30h x 6.30w x 1.20d
ISBN13: 9781472983121
ISBN10: 1472983122
BISAC Categories:
- Business & Economics | Marketing | Direct
- Business & Economics | Consumer Behavior | General
- Computers | Internet | Social Media
About the Author
Ian MacRae is an organizational psychology consultant and psychometrician and writer who works internationally. Ian has conducted research with tens of thousands of participants in over 40 countries. He has written four books about practical work psychology. He is an advisor at Thomas International, Research Manager at Sage Transitions in Canada, and Director of High Potential Psychology Ltd.