Description
- FOREWORD - by a recognized industry personality e.g. Guy Kawasaki
- Introduction
- Part I: Developing a Common Understanding
There is a lack of definition & detailed understanding of what DevRel actually is. Part 1 of the book sets out a clear definition which identifies and analyzes the constituent parts, looks at how DevRel differs to traditional marketing, where it sits inside the organization and explore how DevRel practitioners need to be equally adept at engaging both inside their organization and outside in their developer communities.
o What is Developer Relations
o The Key Differentiators of Developer Relations
o The Core Components of Developer RelationsDeveloper Marketing
Developer Experience
Developer Success
Developer Relations
Community
o Where does Developer Relations Fito Inside and Outside
o Developer Relations Test
- Part II: The Keystones of DevRel
Now the reader understands the topic, we move on to discuss the foundational pieces of DevRel. We start with a short history lesson to set the context, moving on to look at the target audience - software developers, the business models of DevRel and the typical DevRel roles.
o The History of Modern Developer Relations
The Apple Didn't Fall Far From The Tree
Developer Relations Traps
The Rise of SaaS
The Rise of APIs
The Arrival of Developer First CompaniesThe Rise of Developer tools
Why now?
Case Study: Mobile Apps - Those that didn't believe
o The Audience: Developers
Millions and GrowingDeveloper Characteristics
Still a Novice Group that Self Learns
Developers lack diversity
Developers are a technical crowd and don't like to be 'marketed to'
Developers are creative (mostly)What Drives Developers?
Developers as Decision Makers
How are Decisions Made? The Decision Making Unit
o The Business Model: B2D
Developer First
Developer Plus
Adoption and Value
Types of B2D business modelsB2D model for APIs
How many companies practice Developer Relations?
o The Role and Activities
- Part III: The Strategic Alignment of Your Program
With the DevRel Primer covered in parts 1 & 2, we move on to look at the strategic alignment of your program inside your organisation. This section provides the strategic framework for a DevRel leader to be successful.
o Get to Know Your Product
o Developer Products
o Your Value Propositiono Corporate Alignment
o Corporate Commitment
o Program Goals
- Part IV: Activating your Strategy
Having covered the strategic elements in Part III, we transition into the tactical side of DevRel for Part IV. This section is based on our proprietary "Develop
Author: Caroline Lewko, James Parton
Publisher: Apress
Published: 09/18/2021
Pages: 190
Binding Type: Paperback
Weight: 1.01lbs
Size: 9.21h x 6.14w x 0.68d
ISBN13: 9781484271636
ISBN10: 1484271637
BISAC Categories:
- Business & Economics | Management Science
- Business & Economics | Public Relations
- Business & Economics | Human Resources & Personnel Management
About the Author
James Parton created and ran developer programs for O2 and Telefonica, before joining Twilio as their first hire outside of the US to launch and run their EMEA business until IPO. James has also completed successful two-year board positions with the Application Developer Alliance and the Mobile Ecosystem Forum.
Caroline Lewko has been in the mobile and tech sector since 1995, helping develop ground-breaking tech and nurturing community connections and innovation. She started WIP, the first boutique developer relations agency in 2006, and has worked for companies ranging from the top ranks of the Fortune 500 to start-ups with an array of technologies from mobile to machine learning.
Both authors have operated at leadership level in both startup and corporate DevRel organisations, and run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalization.