Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance

Operational excellence cannot be achieved by technology alone. An effective sales and operations planning (S&OP) process is essential to successfully implement any integrated management system, such as enterprise resources planning or supply chain management. This book illustrates the effective real world implementation of this powerful process. It is written as a case narrative with an instructional style that managers can relate to.

Author: George Palmatier, Colleen Crum
Publisher: J. Ross Publishing
Published: 10/01/2002
Pages: 266
Binding Type: Hardcover
Weight: 1.15lbs
Size: 9.10h x 6.10w x 0.80d
ISBN13: 9781932159004
ISBN10: 1932159002
BISAC Categories:
- Business & Economics | Marketing | Research
- Business & Economics | Management | General

About the Author
George Palmatier, a leading consultant with Oliver Wight, was one of the early pioneers in the development and evolution of the sales and operations planning process. This veteran, with more than 30 years experience, was a major contributor to the first book on sales and operations planning entitled Orchestrating Success. He was also lead author of the ground breaking best selling book on demand management entitled The Marketing Edge. Oliver Wight is recognized as the leading manufacturing consulting firm in the world. Many of the previous best-selling books developed by this firm are now considered classics or seminal works in the field. Colleen Crum, a leading consultant with Oliver Wight, has helped companies implement sales and operations planning and demand management for many years. She is an experienced editor and author and has also developed teaching curriculum on forecasting and demand management. Ms. Crum is a sought after speaker and active member of APICS and numerous other leading associations.