Description
'TOP GROWTH-HACKING BUSINESS BOOK' by Entrepreneur Mag
This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside this fast-growing startup that created the first online dating app and grew to 100 million users.
Best-Seller Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.
Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.
You will learn how to:
* IGNITE EXPLOSIVE GROWTH by creating a remarkable product
* Identify the ONLY 3 METRICS THAT MATTER
* Explore valuable VIRAL GROWTH strategies to grow rapidly
* Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
* Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION
PRAISE:
"An incredible and entertaining story with invaluable lessons for Startups and CEOs on growth hacking, marketing, management, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking
"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass
"Running a startup is filled with highs and lows. Most don't succeed - and those that do encounter numerous potholes along the way. In 'Explosive Growth, ' Cliff Lerner takes you along on the journey of one of the biggest early success stories in the Facebook App ecosystem." -Michael Lazerow, Founder of Buddy Media, Sold to Salesforce for $700m+. Over $2 billion in exits."Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor
Author: Cliff Lerner
Publisher: Clifford Ventures Corporation
Published: 11/07/2017
Pages: 306
Binding Type: Paperback
Weight: 0.78lbs
Size: 8.50h x 5.50w x 0.64d
ISBN13: 9781619617698
ISBN10: 1619617692
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | E-Commerce | Digital Marketing
- Business & Economics | Marketing | Multilevel
About the Author
Cliff gave up a lucrative Wall Street career to launch an online dating start-up called SNAP Interactive. With little funding, Snap established itself as one of the leaders and pioneers in the online dating industry, becoming the first social media company to become publicly traded in 2006. SNAP's dating apps have attracted over 100 million users and pioneered numerous online dating innovations including being the first dating site to integrate Facebook's social features into the online dating experience. SNAP's revenue grew 4,412 percent from 2007 to 2011, making it the 9th fastest growing internet company in the US. Cliff served as Snap's CEO for 11 years until 2016 when it was acquired. Since, Cliff has focused on publishing his first book called, "Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million." Explosive Growth has been described as a business book like no other, giving real-time insights into the lessons learned of growing Snap's apps to 100 million users, all told through hilarious stories and case-studies. Cliff is a leading social media and online dating visionary and spokesperson. He has appeared on CNBC, Bloomberg, Fortune TV, and many other top tier media outlets, while his products have been featured in the Wall Street Journal and The New York Times. He grew up in long island, lives in Manhattan, and enjoys a good steak, karaoke, traveling, and playing basketball where you can usually find him working on his 3-point shot. Cliff can be contacted at: www.explosive-growth.com
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