Description
Does public backlash, humiliation, or 'being canceled' in today's digital age keep you up at night?
You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand.
Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-mangement experience and mining news stories and tweets, Molly created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation.
In this book, you will:
- Learn how to display truth and transparency online in a time of outrage
- Get practical tips on how to share your ideas on social media
- Discover proactive ways to engage in online forums
- Become a modern-age communicator who avoids reputational crisis
Indestructible is perfect for anybody who runs a business or communicates on behalf of one-anyone who wants to increase the value and reputation of their business.
Author: Molly McPherson
Publisher: Mandala Tree Press
Published: 04/13/2021
Pages: 154
Binding Type: Hardcover
Weight: 0.88lbs
Size: 9.02h x 5.98w x 0.50d
ISBN13: 9781954801103
ISBN10: 1954801106
BISAC Categories:
- Business & Economics | Leadership
- Business & Economics | Public Relations