Description
After answering the question, How and why do consumers adopt brands, author Norty Cohen takes it the next step with a new question: How Does Your Brand Become A Sticker On A Laptop? Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity.
Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.
Author: Norty Cohen
Publisher: Ideapress Publishing
Published: 09/24/2018
Pages: 220
Binding Type: Hardcover
Weight: 1.25lbs
Size: 9.00h x 6.20w x 0.90d
ISBN13: 9781940858685
ISBN10: 1940858682
BISAC Categories:
- Business & Economics | Marketing | Research