Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges

Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

Author: Ajit Kambil, Eric Van Heck, E. Van Heck
Publisher: Harvard Business Review Press
Published: 07/01/2002
Pages: 224
Binding Type: Hardcover
Weight: 1.08lbs
Size: 9.49h x 6.34w x 0.96d
ISBN13: 9781578516582
ISBN10: 1578516587
BISAC Categories:
- Business & Economics | Marketing | Multilevel
- Business & Economics | Advertising & Promotion