Description
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you:
Author: Ann Rockley, Charles Cooper
Publisher: New Riders Publishing
Published: 02/16/2012
Pages: 384
Binding Type: Paperback
Weight: 1.50lbs
Size: 8.90h x 7.00w x 0.90d
ISBN13: 9780321815361
ISBN10: 032181536X
BISAC Categories:
- Computers | Networking | General
- Computers | Management Information Systems
- Computers | Electronic Commerce (see also headings under Business & Econ
- Determine business requirements
- Build your vision
- Design content that adapts to any device
- Develop content models, metadata, and workflow
- Put content governance in place
- Adapt to new and changed roles
- Identify tools requirements
Author: Ann Rockley, Charles Cooper
Publisher: New Riders Publishing
Published: 02/16/2012
Pages: 384
Binding Type: Paperback
Weight: 1.50lbs
Size: 8.90h x 7.00w x 0.90d
ISBN13: 9780321815361
ISBN10: 032181536X
BISAC Categories:
- Computers | Networking | General
- Computers | Management Information Systems
- Computers | Electronic Commerce (see also headings under Business & Econ
About the Author
Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.