Pricing: The New Frontier

PRICING The New Frontier by Gábor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States

Author: Gábor Rekettye, Jonathan Liu
Publisher: Transnational Press London
Published: 05/03/2018
Pages: 322
Binding Type: Paperback
Weight: 1.27lbs
Size: 9.69h x 7.44w x 0.67d
ISBN13: 9781910781333
ISBN10: 1910781339
BISAC Categories:
- Business & Economics | General

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