Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)

How to get someone, somewhere, to do something.

The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here's how you can do it. And do it better.

Author: Josh Weltman
Publisher: Workman Publishing
Published: 04/07/2015
Pages: 192
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.00h x 5.90w x 0.70d
ISBN13: 9780761181750
ISBN10: 076118175X
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing | General
- Business & Economics | Sales & Selling | General