Description
How to win in the world's largest retail market.
China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.
The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.
A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:
- How any brand can be a pure-play e-commerce brand in China
- How Chinese consumers are different from U.S. consumers
- The main platforms and social media channels
- Case studies of success and failure in China
- How to deal with market entry challenges, trademark registration, and product approval
- How to compete and win in the most challenging - and most promising - retail market in the world
Author: Frank Lavin
Publisher: Independent Publishers Group
Published: 10/27/2021
Pages: 192
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.21h x 6.14w x 0.50d
ISBN13: 9789814954655
ISBN10: 9814954659
BISAC Categories:
- Business & Economics | E-Commerce | General (see also Computers | Electronic Commer
- Business & Economics | International | General
- Business & Economics | Development | Business Development
About the Author
Frank Lavin has 30 years of experience helping companies succeed in China, through leadership roles in banking, marketing, and diplomacy. In government, Frank served as US Ambassador to Singapore and US Undersecretary of Commerce for International Trade. In the latter role, he was lead trade negotiator for both China and India and was the senior policy official responsible for commercial policy, export promotion and trade negotiations.
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