Description
You have a great product or service, but people aren't responding to your marketing-or your message. You're brimming with enthusiasm, but you don't know how to spread the word.
You need a story.
Driven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice-that unique place where what you want to say is exactly what your audience wants to hear.
Learn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact.
Whether you're a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.
Author: Jack Murray
Publisher: Houndstooth Press
Published: 10/26/2021
Pages: 322
Binding Type: Paperback
Weight: 0.90lbs
Size: 8.50h x 5.50w x 0.72d
ISBN13: 9781544524849
ISBN10: 1544524846
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Business Communication | General