Description
Ever wondered why the words you write aren't having the impact you expect?
In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand.
With the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes.
Packed with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.
Author: Rob Self-Pierson
Publisher: Brand Language Studio
Published: 12/06/2021
Pages: 66
Binding Type: Paperback
Weight: 0.16lbs
Size: 7.00h x 4.37w x 0.18d
ISBN13: 9780993323423
ISBN10: 0993323421
BISAC Categories:
- Business & Economics | Business Writing
- Language Arts & Disciplines | Writing | General
- Design | General