Description
Improve your leadership skills -- even if you aren't a natural communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.
Author: Bob Matha, Macy Boehm
Publisher: Jossey-Bass
Published: 06/30/2008
Pages: 240
Binding Type: Paperback
Weight: 0.72lbs
Size: 9.02h x 5.98w x 0.51d
ISBN13: 9781119116530
ISBN10: 1119116538
BISAC Categories:
- Business & Economics | Leadership
- Business & Economics | Business Communication | General
About the Author
Bob Matha and Macy Boehm are principals and cofounders of Basics 3, a leadership communications and employee engagement firm headquartered in Chicago, and they also provide counsel to clients of Ogilvy Public Relations Worldwide. Matha and Boehm have applied fifteen years of experience to develop the philosophy, processes, and techniques outlined in Beyond the Babble, and they have been featured speakers at the Arthur Page Society and the Advanced Learning Institute. In addition, Matha serves on DePaul University's College of Communication Dean's Advisory Council.
This title is not returnable