Description
Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.
- Reveals big data analytics as the next wave for businesses looking for competitive advantage
- Takes an in-depth look at the financial value of big data analytics
- Offers tools and best practices for working with big data
Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.
Author: Ohlhorst
Publisher: John Wiley & Sons
Published: 11/13/2012
Pages: 176
Binding Type: Hardcover
Weight: 0.76lbs
Size: 9.19h x 6.35w x 0.71d
ISBN13: 9781118147597
ISBN10: 1118147596
BISAC Categories:
- Business & Economics | Information Management
- Computers | Business & Productivity Software | Business Intelligence
- Computers | Data Science | Data Analytics
About the Author
FRANK J. OHLHORST is an award-winning technology journalist, professional speaker, and IT business consultant with over twenty-five years of experience in the technology arena. He has written for several leading technology publications, speaks at many industry conferences, and has several industry certifications.