Burger Chef

Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15cents hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation's second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jef

Author: Scott Russell Sanders
Publisher: Arcadia Publishing Library Editions
Published: 07/01/2009
Pages: 130
Binding Type: Hardcover
Weight: 0.91lbs
Size: 9.61h x 6.69w x 0.38d
ISBN13: 9781531639488
ISBN10: 1531639488
BISAC Categories:
- History | United States | 20th Century
- Business & Economics | Corporate & Business History | General
- Business & Economics | Infrastructure

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