Description
Ready to hone your storytelling skills and craft a compelling business narrative?
Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.
Storytelling is an art, but there's a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.
Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to
Learn the elements of storytelling and how to use them effectively
Become a better listener to become a better storyteller
Make your stories come to life with relatable details
Back up your story with data points
Use the power of storytelling to effect change
Choose the perfect format to tell your story
Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
Author: Karen Dietz, Lori L. Silverman
Publisher: For Dummies
Published: 12/04/2013
Pages: 384
Binding Type: Paperback
Weight: 1.23lbs
Size: 9.25h x 7.34w x 0.81d
ISBN13: 9781118661215
ISBN10: 1118661214
BISAC Categories:
- Business & Economics | Business Communication | General
- Business & Economics | Small Business | General
About the Author
Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development. Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.