Description
Author: Cansu Hattula
Publisher: Springer
Published: 07/14/2023
Pages: 127
Binding Type: Hardcover
Weight: 0.35lbs
Size: 8.35h x 5.91w x 0.47d
ISBN13: 9783031302398
ISBN10: 3031302397
BISAC Categories:
- Business & Economics | Management | General
- Business & Economics | Information Management
- Business & Economics | Strategic Planning
About the Author
Cansu Hattula is a professor at IU International University (Berlin, Germany). She completed her studies in business administration at the University of Hannover (Germany) and her Ph.D. at the University of St.Gallen (Switzerland). Her research interests include change management and marketing strategy. She has worked in various organizations and startups across Germany, Switzerland, and the UK.
Ines Köhler is a 'Martech' expert with over 15 years of industry experience in corporates and start-ups. She completed her studies in communication science and business administration at the Freie Universität of Berlin (Germany) and LUISS Guido Carli in Rome (Italy). Her professional focus is on implementing new technologies and driving change.