Description
Continuing the story of Commodore where the previous book, Commodore: A Company on the Edge left off, this book takes a look at Commodore's most tumultuous years. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace? The author takes an in-depth look at the people behind Commodore's plunge into irrelevance and bankruptcy. The often unflattering picture that emerges is one of executives who had little understanding of how to market their product to the public and a company struggling to remain relevant. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs and baffling decisions that led to the demise of Commodore.
Author: Brian Bagnall
Publisher: Variant Press
Published: 09/18/2017
Pages: 548
Binding Type: Hardcover
Weight: 1.95lbs
Size: 9.10h x 6.40w x 1.40d
ISBN13: 9780994031020
ISBN10: 0994031025
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Industries | Computers & Information Technology
- Computers | History
Author: Brian Bagnall
Publisher: Variant Press
Published: 09/18/2017
Pages: 548
Binding Type: Hardcover
Weight: 1.95lbs
Size: 9.10h x 6.40w x 1.40d
ISBN13: 9780994031020
ISBN10: 0994031025
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Industries | Computers & Information Technology
- Computers | History
About the Author
Brian Bagnall is the author of numerous computer titles, including Core LEGO Mindstorms, the Commodore Series, and Maximum LEGO EV3. His books have been translated into German, French, Japanese and Italian.