Corporate Creativity: How Innovation & Improvement Actually Happen

Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.

Author: Alan G. Robinson, Sam Stern
Publisher: Berrett-Koehler Publishers
Published: 01/01/1998
Pages: 276
Binding Type: Paperback
Weight: 0.93lbs
Size: 9.26h x 6.17w x 0.80d
ISBN13: 9781576750490
ISBN10: 1576750493
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Business & Economics | Management | General
- Business & Economics | Entrepreneurship