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Description
Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
Author: Edward Bernays
Publisher: G&D Media
Published: 10/14/2019
Pages: 234
Binding Type: Paperback
Weight: 0.52lbs
Size: 8.00h x 5.00w x 0.49d
ISBN13: 9781722502805
ISBN10: 1722502800
BISAC Categories:
- Self-Help | Personal Growth | Success
- Business & Economics | Advertising & Promotion
- Political Science | Propaganda
Author: Edward Bernays
Publisher: G&D Media
Published: 10/14/2019
Pages: 234
Binding Type: Paperback
Weight: 0.52lbs
Size: 8.00h x 5.00w x 0.49d
ISBN13: 9781722502805
ISBN10: 1722502800
BISAC Categories:
- Self-Help | Personal Growth | Success
- Business & Economics | Advertising & Promotion
- Political Science | Propaganda
About the Author
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life.
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