Description
Highlighting the roles and functions of three essential players-creators, producers, and intermediaries-this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
Author: Mukti Khaire
Publisher: Stanford Business Books
Published: 06/20/2017
Pages: 280
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.00h x 6.30w x 0.80d
ISBN13: 9780804792219
ISBN10: 0804792216
BISAC Categories:
- Art | Business Aspects
- Business & Economics | Entrepreneurship
- Business & Economics | Consumer Behavior | General
Author: Mukti Khaire
Publisher: Stanford Business Books
Published: 06/20/2017
Pages: 280
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.00h x 6.30w x 0.80d
ISBN13: 9780804792219
ISBN10: 0804792216
BISAC Categories:
- Art | Business Aspects
- Business & Economics | Entrepreneurship
- Business & Economics | Consumer Behavior | General
About the Author
Mukti Khaire is the Girish and Jaidev Reddy Professor of Practice at Cornell Tech and the Cornell SC Johnson College of Business.