Cycles: How We Will Live, Work and Buy

Named Book of the Year by the National Community Colleges Association, Cycles approaches the idea that age is becoming less relevant in defining who we are and how we live as life expectancy increases and the pressures to live a linear lifestyle fade.

As we enter a new era, a lifestyle revolution has drastically transformed who we are and what we do, both as people and as consumers. Drawing on her expertise in generational marketing, Maddy Dychtwald, cofounder of Age Wave, offers a radical view of how Americans live, work, and buy based on the new freedoms and responsibilities of our nation's shifting age demographics.

A cyclical approach to life has enabled people of all ages to explore any avenue, venturing far from the predictable linear and chronological life pathways of past generations. Based on studies of demographics, Dychtwald looks at how age is becoming less of a determining factor in choices as it has a smaller impact on personal and societal definition.

For individuals and companies alike, Cycles is a groundbreaking book that will open up exhilarating new possibilities for people of all ages.

Author: Maddy Dychtwald
Publisher: Free Press
Published: 08/01/2008
Pages: 292
Binding Type: Paperback
Weight: 0.78lbs
Size: 9.00h x 6.00w x 0.73d
ISBN13: 9780743226158
ISBN10: 0743226151
BISAC Categories:
- Social Science | Sociology | General
- Business & Economics | Consumer Behavior | General
- Business & Economics | Marketing | General

About the Author
Maddy Dychtwald is the co-founder of Age Wave, a think tank and strategic consulting group focused on boomers and the mature marker and has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for over twenty years. She is recognized as one of the nation's leading authorities on the LifeCycle revolution and generation marketing.