Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work by Ingle, Beverly Rudkin
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Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work by Ingle, Beverly Rudkin

Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work

Apress
Price:
$44.99

Description

  1. Introduction to Design Thinking
  2. The Role of Research in Design Thinking
  3. Designing Business Strategy
  4. Designing Live Customer Experiences
  5. Designing Digital Customer Experiences
  6. Designing Services and Service Delivery
  7. Designing Marketing
  8. Designing for Change
  9. Designing for Growth
  10. Case Studies
  11. Metrics for Design Thinking
  12. Glossary of Design Thinking Jargon
  13. Resources


Author: Beverly Rudkin Ingle
Publisher: Apress
Published: 10/29/2013
Pages: 172
Binding Type: Paperback
Weight: 0.58lbs
Size: 9.00h x 6.00w x 0.40d
ISBN13: 9781430261810
ISBN10: 1430261811
BISAC Categories:
- Business & Economics | Management | General
- Business & Economics | Small Business | General
- Business & Economics | Management Science

About the Author
Beverly Ingle founded Resilient By Design, a design strategy and innovation management consultancy based in San Antonio, Texas, where she works with clients from a variety of industries to understand and leverage the design process to create stronger, more profitable businesses. Equally left-brained and right-brained, she is a strategist through and through, and she is passionate about developing strong brands that resonate with local consumers as a means to helping entrepreneurs and local economies succeed.A Fellow among the inaugural cohort of the Leading by Design Fellows Program of the California College of the Arts, Beverly has used the skills she s learned to help companies grow, weather change, and become more profitable anchors in their local communities.