Description
24 Steps to Success
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
- Why the "F" word - focus - is crucial to a startup's success
- Common obstacles that entrepreneurs face - and how to overcome them
- How to use innovation to stand out in the crowd - it's not just about technology
Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
For more please visit http: //disciplinedentrepreneurship.com/
Author: Bill Aulet
Publisher: Wiley
Published: 08/12/2013
Pages: 288
Binding Type: Hardcover
Weight: 1.82lbs
Size: 8.28h x 8.35w x 0.81d
ISBN13: 9781118692288
ISBN10: 1118692284
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Small Business | General
- Business & Economics | New Business Enterprises
About the Author
BILL AULET is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.