E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.

Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Author: Kunle Campbell
Publisher: Kogan Page
Published: 08/29/2023
Pages: 336
Binding Type: Hardcover
Weight: 1.43lbs
Size: 9.21h x 6.14w x 1.06d
ISBN13: 9781398608009
ISBN10: 1398608009
BISAC Categories:
- Business & Economics | E-Commerce | Digital Marketing
- Business & Economics | Sales & Selling | Management
- Business & Economics | Marketing | General

About the Author
Kunle Campbell is an e-commerce growth advisor and thought-leader. Based in Oxford, UK, he advises a range of both pure-play online retailers and omnichannel retailers and is the host of a leading e-commerce podcast, the 2X eCommerce Podcast. The resident e-commerce expert at Facebook's Local News Subscriptions Accelerator Workshops, he has spoken at conferences organized by SAP Commerce and Barclays and has also been interviewed and quoted by international news outlets like the BBC, New York Times, The International Herald Tribune and CGTN. In 2021 he was recognised as a top e-commerce influencer by Influencer Marketing Hub, Scurri and eDesk.