Description
Where do startup founders and product developers get radical, high-value ideas? This book presents innovation behind-the-scenes stories from companies such as Apple, Airbnb, Coca-Cola, Google, P&G, Uber, and more. It reveals where the ideas came from and provides guidance on how you, too, can combine unlikely ideas to create new offerings and startup ventures by integrating industries, fields, technologies, and people.
Famous Business Fusions discusses how an idea from one place, transported somewhere new, can lead to radically creative innovation. The book is replete with stories of lateral thinking or fusion that inspire you to think bigger, discover deeper insights, sense real opportunities and craft high-value fusion.
This book is essential reading for those interested in new inventions, innovation and entrepreneurship; business leaders and consultants involved in innovation and new product or service development; and academics seeking material on business innovation and startups.
Author: Cj Meadows
Publisher: de Gruyter
Published: 11/08/2021
Pages: 152
Binding Type: Paperback
Weight: 0.50lbs
Size: 9.21h x 6.14w x 0.33d
ISBN13: 9783110702934
ISBN10: 3110702932
BISAC Categories:
- Business & Economics | Entrepreneurship
About the Author
CJ Meadows, S P Jain School of Global Management, Singapore