Description
In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics.
So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level.
Author: Scott Cullather, Kristina McCoobery
Publisher: Forbesbooks
Published: 12/03/2019
Pages: 144
Binding Type: Hardcover
Weight: 0.90lbs
Size: 9.10h x 6.10w x 0.70d
ISBN13: 9781946633873
ISBN10: 1946633879
BISAC Categories:
- Business & Economics | Industries | Media & Communications
- Business & Economics | Business Communication | Meetings & Presentations
- Business & Economics | Advertising & Promotion