From Backroom to Boardroom: Earn Your Seat with Strategic Marketing Operations


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Description

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.

The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.

Author: Debbie Qaqish
Publisher: Forbesbooks
Published: 05/25/2021
Pages: 312
Binding Type: Hardcover
Weight: 1.55lbs
Size: 9.06h x 5.98w x 1.18d
ISBN13: 9781950863686
ISBN10: 1950863689
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Leadership
- Business & Economics | Production & Operations Management