Description
Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.
- Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors
- Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit
- Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy
- Provides a website with additional information beyond the book
Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.
Author: Davis, Herrell
Publisher: John Wiley & Sons
Published: 02/21/2012
Pages: 304
Binding Type: Hardcover
Weight: 1.11lbs
Size: 9.06h x 6.40w x 1.15d
ISBN13: 9781118077023
ISBN10: 1118077024
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities | Fundraising & Grants
About the Author
EMILY DAVIS has been working in the non-profit sector as an executive director, staff member, consultant, founder, board member, and volunteer for over fifteen years. She currently serves as the President of EDA Consulting in addition to many board and advisory roles in Colorado as well as nationally. She trains and consults on a number of different areas including board development, online communications, multigenerational philanthropy, and fundraising. Her passion for effective leadership has garnered numerous awards and nominations. Emily received her master's in nonprofit management from Regis University.