Notify when available
Add to Wishlist
- Description
Description
Champion Your Best Ideas
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
Published: 10/16/2017
Pages: 128
Binding Type: Paperback
Weight: 0.35lbs
Size: 8.40h x 5.40w x 0.40d
ISBN13: 9781523094110
ISBN10: 1523094117
BISAC Categories:
- Business & Economics | Business Communication | General
- Business & Economics | Business Writing
- Business & Economics | Personal Success
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
Author: Joel Schwartzberg
Publisher: Berrett-Koehler Publishers
Published: 10/16/2017
Pages: 128
Binding Type: Paperback
Weight: 0.35lbs
Size: 8.40h x 5.40w x 0.40d
ISBN13: 9781523094110
ISBN10: 1523094117
BISAC Categories:
- Business & Economics | Business Communication | General
- Business & Economics | Business Writing
- Business & Economics | Personal Success
