Description
A practical and useful guide full of real cases to successfully measure strategy step by step your digital marketing: from working on the cost structure and digital benefit, to setting an optimal price for your product or service to understanding and applying the KPIs Basic and Advanced to improve digital investment optimization, conversion and retention. A reference guide for your day-to-day professional life.
Author: Jose Manuel Gomez-Zorrilla
Publisher: Almuzara
Published: 11/22/2022
Pages: 196
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.58h x 5.83w x 0.55d
ISBN13: 9788418952753
ISBN10: 841895275X
Language: Spanish
BISAC Categories:
- Business & Economics | E-Commerce | Small Business
Author: Jose Manuel Gomez-Zorrilla
Publisher: Almuzara
Published: 11/22/2022
Pages: 196
Binding Type: Paperback
Weight: 0.65lbs
Size: 8.58h x 5.83w x 0.55d
ISBN13: 9788418952753
ISBN10: 841895275X
Language: Spanish
BISAC Categories:
- Business & Economics | E-Commerce | Small Business